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Apple to boost ads business as iPhone changes hurt Facebook

Apple to boost ads business as iPhone changes hurt Facebook

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smirkis

I’m not sure that increasing paid ad space in the AppStore constitutes expanding its advertising business as it hurts facebooks ads. They’re entirely different ad placements. I can’t see where Apple can increase ad space unless it becomes the replacement ad space provider in apps somehow in this transition. They can’t exactly steal ad space from Facebook if users still have the ability to block them entirely no matter who the ads come from.


KMartSheriff

Yeah this article is a big stretch. Kind of surprised this sub is eating it up.


AdAlarmed69

This is reddit. None of us actually read the article.


DeadPrezFolder

True. I’m just here to disparage Facebook


peakpotato

Or perform any sort of critical thinking


_145_

But we're all experts on the topic!


peakpotato

And have an opinion


MothAliens

I have an asshole!


KobeWanKanobe

I, too, serve the hive mind!


CollegeBubbly4967

Extremely accurate


MustacheEmperor

Because the old hot meme on Reddit is apple bad and the new hot meme on Reddit is every big tech company is a monopoly


oarabbus

> Kind of surprised this sub is eating it up. Bruh you could write an article about ANYTHING and title it Zuck Sucks: Why Every Company Will Make You More Money Than FB and it will get thousands of upvotes here. Sames goes for bezos bashing.


the13thrabbit

FT has done so many hit pieces against FB and BABA. They really enjoy bashing this two companies


notorious1212

This article was garbage. It sounded like some seriously anti competitive behavior at first but then quickly turned into nothing.


CaptainCanuck93

A lot of people seem to want to see Apple use their recent decisions to promote privacy that hurt Facebook (allowing users to block apps ability to track them) to edge into the space more, but I think its pretty clear that the privacy pitch is just a way to give the iPhone a feature over competitors at the only cost of pissing off facebook/other free apps that make their money by targeting ads The fact that a pro-consumer move fucks over a company increasingly seen as a competitor is probably just the cherry on top for Apple.


frz1h

This is what anyone who doesn’t understand the tech would think. Facebook is fine Apple is funneling more revenue into IAP and indirectly as advertisers shift budget to apple search ads **which still offers user level tracking** , and none of this actually provides end users with more privacy. The only people being materially hurt from this are small / medium businesses and indie app developers.


PurpsMaSquirt

As someone who works in digital advertising, this is less about Apple expanding actual ad space and more about the fact they are closing the gate on the treasure trove of user data they will now be in sole control of. That’s where the real dollars are, my friend.


misshufflepuff

That’s not what this is saying. It’s saying that Apple is prohibiting apps from tracking and collecting user data without the user explicitly opting in starting with iOS 14.5, and because Facebook relies very heavily on user tracking in order to target their ads, that will be a huge blow to them because every user will need to opt in to be tracked beginning with iOS 14.5 release, and realistically a lot won’t.


smirkis

That is exactly what this is saying. It points out instantly that Apple is trying to slide into the space that it is blocking from fb, and even goes on to say zuk knows Apple is doing this for their benefit even tho Tim claims it’s about user privacy. Then mentions twice about apple adding an advertising exploration tab inside the AppStore. Boosting ads inside the AppStore about apps isn’t the same thing as being the ad provider across various apps or collecting data from users to feed targeted ads inside apps. I for one am looking forward to my phone not collecting my user data and no longer seeing the creepy targeted ads that I don’t even search for on my phone, only speak about in person, but somehow see ads for across multiple apps the next day


sixtytwosixtyseven

The planned data collection ban is very appealing and honestly, I don't even care about the app store advertisement boosts that Apple plans to include because it's not a big deal. If they have sponsored top results, it literally will make no difference to me because I know what app I'm searching for, I don't care if you show me an ad for another app. I'm only downloading what I want to download. The protection of my data from tracking is worth that much at least.


[deleted]

I think I've been to the app store on my iphone once every quarter since I got it. Its not like I hang out in there all the time. Advertising must be targeted to fat whales.


sixtytwosixtyseven

also this. I'll use the app store maybe once a quarter for a new app. otherwise, all my updates are automatic. I'm not using the app store enough for this change to affect me in a way that would cause me any inconvenience.


misshufflepuff

My thoughts exactly. I do like the App Store “ads” if I’m searching for an app but not a specific one and it saves me having to scroll to find a good one (assuming that the ad one is highly-rated). But I can count on one hand the amount of times that’s ever happened that I search for something non-specific.


misshufflepuff

Ah. Sorry, to be clear, I meant that the article wasn’t saying that “the big deal” part was the App Store ad space (rather that the big deal part was the data permission), not that the article wasn’t saying anything about App Store ad space. Oops. 😄 It was late when I wrote that. Also agree with you about ads. The other day, my SO and I were talking about a new flavor of Pepsi for like an hour and then he got targeted with a Hep C ad. Invasive, but also hilarious because it “heard” “Pepsi” as “Hep C.” 😂


smirkis

Researchers say that the targeted ads are just that good. They don’t listen but they learn enough about us to know what we will search for based on user usage and data trends. But how the heck can they explain these weird pickups from verbal conversations? I was talking about fish fryers with my buddy the other day then I opened Amazon and saw a list of fish fry product suggestions. Like wtf Then I open fb and see advertisements of Louisiana frying products or videos about how to fry fish lol


misshufflepuff

They definitely listen. One of my friends worked at Facebook and yearssss ago actually worked on the project where they began using the phone microphone to listen and target ads based on it. And Facebook owns Instagram now too, so it happens on that platform as well. I’m sure a ton more platforms do it now too because that was many many years ago. Edit to add: Microphone permissions are now paired to camera permissions (at least in iOS, I don’t know about Android). I’d recommend going into your phone settings and turning off the microphone permissions for all third party apps.


smirkis

iOS turns on a blue light when the camera is active. Does it also light up when the mic is active? If not it should


misshufflepuff

Nope.


r2002

>I for one am looking forward to my phone not collecting my user data Aren't we already able to turn this off? I thought the big change is that the default will be off (while right now the default is tracking on).


[deleted]

That's what the big deal is. And that's great for apple. I am sick of facebook's invasive nature.


MothAliens

You don't have to use it or even look at the ads. It's entirely free platform cash flow out wise.


misshufflepuff

Yes, I know, that’s my point. The big deal isn’t about ad space in the App Store, it was just fluff info in the article. But easy to miss in all the fluff that the jab to FB was the data permissions, so wanted to call it out in case anyone missed that part. 🙂


SouppTime

I think what OP is trying to say is that this may be a sign that Apple intends to further move into the ad business that Facebook occupies, and this is just the start


yes_but_not_that

Yep, this is it. The article isn't great, but the point has merit. I run ads for app installs, and FB's cost efficiency is falling off a cliff. All the major social media ads are. If Apple were to add some placements that are better than their search (search isn't great), I would definitely shift more spending away from FB/SC/TT and into Apple. Whether this was the intention all along, idk. I'm pretty skeptical of that. Because (unlike Google) they make the majority of their money from hardware rather than data, they're in a prime position to meet the recent market demand for more data security + privacy. I'd certainly believe more money for Apple Search Ads was a side effect though that they were more than happy to lean into.


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a_nobody_really_99

Apple is just well diversified and part of it is in ads. It’s not like they only do one thing. It’s so easy to generalize their one action and pigeon hole their one decision here. Intel on the other hand had Bob Swan as CEO that was previously the CFO. A numbers guy running a tech company. There’s no doubt now that that was a bad decision. AMD is now beating them at their own game. Apple is not in that situation just because of one action they took in their diversified portfolio. If there’s money in it, they will go into it but that doesn’t mean the company is heading for a nose dive. That’s not their bread and butter unlike Intel.


mojo276

I think at one point the iPhone was over 2/3's of it's profits and it's done an incredibly job of pivoting to other growth areas to keep it less and less reliant on iphone sales. They're obviously a big chunk but not like it was. When looking back at apple, that should be an area that they're praised more for.


ssmihailovitch

I don't think anything can break it. Just buy the relevant stocks and be part of it.


Mindfucker223

People sad the same about ibm and yahoo and like 10 other companies, and where are they now?


exophrine

Yahoo! and Aol came together, "because no one wants to die alone" My favorite Weekend Update joke from SNL


BoonTobias

Schmuckers jam and mothers cookies are merging to form motherschmuckers


verified_potato

I love that segment


ssmihailovitch

I hope you bought some...


verified_potato

Of


rmwhereithappens

Every company will eventually die. The question is do you want to make profits with them before that time, or be a Karen bitching at everyone from the sidelines?


TechnoBacon55

Then be part of it as long as there’s not something new that breaks them. Nowadays it just takes a couple clicks to move your money, and it’s not like the decline of big tech will happen overnight. You WILL have time to prepare and do research.


Moondo13

The world moves much quicker than it once did. I don’t think there will be as much time as you mention.


goosetavio

Yea this guy doesn’t understand that while he can move money with a single click, so can everyones else lol.


snek-jazz

In worse positions than the current technology cartel.


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goosetavio

Yea, its still way short of its 2013 highs. Even if you bought that thing 5 years ago youd still be in the red -25% What exactly is your point lol


steveguster

I’m never selling my shares of Geocities.


ssmihailovitch

Completely different network effects and moats.


Alex_Sobol

But don't buy their shitty products.


WorkingLevel1025

Apple is certainly not out of ideas, their M1 chips alone have pushed a boundary people thought was fixed due to intel just being shit. In fact most of them are restarting the semiconductor race due to Intel failing to deliver. The problem is getting real visionary people who know value instead of the usual mail-order MBAs that only understand costs. Give them billions to play with and hey presto.


lalalandcity1

You have no clue what an MBA entails lol. Did your education stop at middle school?


WorkingLevel1025

Counting beans, gartner hype cycles and compensating for talent and ability with an overpriced piece of paper?


LargeDan

God the STEM circle jerk on this site is too much for me sometimes


manofthewild07

>Apple is certainly not out of ideas, their M1 chips alone have pushed a boundary people thought was fixed due to intel just being shit lolwut? This is just wrong. ARM chips have been around for a while and are used most in mobile applications for Samsung, Microsoft, etc, but they only have limited uses still. Its not like Apple invented something new. The m1 chip didn't Push boundaries people thought were fixed" thats a ridiculous statement. The main difference here is just that Apple is one of the few companies that can really leverage the chips sense since they are one of the few companies that controls everything on their platforms from hardware to software. It doesn't make sense to put one of these in a generic Dell computer since people will be loading it up with all kinds of random software. Most users just need generic chips that do a lot of things, not just a chip that is designed for one specific ecosystem. I'd say the most impressive part of Apple's rollout related to the M1 is how well Rossetta2 works. Microsoft's ARM emulator has issues, Apple's seems to be a truly remarkable feat.


WePrezidentNow

The very fact that they made an ARM chip that was cross compatible with x86 architecture while maintaining good performance is a pretty big deal. Not to mention the fact that M1 performs better than its ultrabook CPU counterparts with less power consumption. M1 might not be the iPhone in terms of flash, but in terms of technology it’s gonna be impactful in the way that amd64 was.


manofthewild07

Yes thats my point. The chip itself is just a regular old ARM chip. The amazing part is Rossetta2 which makes it cross compatible and allows programs that weren't designed to run on it, run pretty damn smoothly, sometimes even better than the chips they were designed for! That is by far the most impressive part of the rollout, not the generic ARM chip.


Mindfucker223

At the end he states "its ancient history, it doesn't really matter anymore", well i beg to differ. Ps. Its interesting that despite what he said there, at the end he still put a toner-head as the ceo of apple. Maybe it was on purpose. Dun dun daaaa


samrequireham

just another little pet peeve about known douche steve jobs. watch at 0:10 where he drops a really inflammatory statement and then waits for the interviewer to ask a follow-up about it. he's asking his own questions by insulting people out of the blue. it's total bullying behavior. don't hire or work with people who do this.


Ascetic-anise

Well it’s true, Xerox the computer company didn’t go anywhere. I personally couldn’t agree more with his message. It’s easy to re-market, re-brand what you already sell. Apple coming out with their own Silicon Chip in the “dying” laptop market is what a product company does. That is only possible because they have been working on it for more than 10 years.


ndzZ

_inflammatory statement_ You know that words cant actually harm you, right?


stoopslife

Decentralized entities running on Ethereum are probably their biggest competition this coming decade


Pastryd

Can't disagree more. Just because the smartphone market is stagnant it doesn't mean Apple isn't on the cutting edge. If there are any breakthrough companies or technologies that disrupt the industry then expect them to get bought out by the giants or copied to death.


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mberry86

No you cant Tim Cook personally comes to suck the battery out of the phone if you hold it too long


stocksnforex

Love my iPhone but ngl this is pretty funny


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MothAliens

Lol, this is a whole lot of nothing.


arbuge00

Keep ad targeting data from your rivals in the name of privacy. Exploit said data yourself internally only. Welcome to Silicon Valley.


cullenjwebb

I'm okay with that, honestly. If my data was consolidated only to the specific website I provided it to and they use that for ads that doesn't bother me. Signing up for one company should only give my data to one company. When my data is bought, sold, traded, or stolen is where I take issue.


failingtolurk

How many times a year do I open the News, Stocks, or App Store? Can count it on two hands.


crakhamster01

This change is peak Apple. Cripple the ad business of your competitor while doubling down on your own, all covered in the shroud of privacy and righteousness. Almost as good as Apple touting their commitment to sustainability - one of the largest polluters in the world greenwashing themselves by bravely selling chargers separately. ​ Sigh... time to buy AAPL next time it dips lol


magharees

Soooo Is it really Facebook buying BlackBerry's mobile IP? Here's a thought, just maybe someone else has plans to double gut-punch Facebook. Basically any FAA~~N~~G could use this as leverage in the big-boy war. Facebook the company you want to punch in the facemouth.


snack0verflow

I believe this is sponsored content and as such should not be posted here. There are hundreds of sources who are approaching this story from an objective way but this ain't one.


Alazyinvestor

Hate the phone love the stock


Scalermann

Buy an Android with your AAPL dividend.


don_cornichon

What would you recommend if I hate iOS, Apple the company for its practices, and hate Android too, just less than Apple, and all I really want is for either the HTC Sense launcher on Android, or Windows phone to make a comeback? Oh, and also a phone with good specs that is not ridiculously big to the point where it doesn't fit in my (mens) front jeans pockets. Also aluminum cases not plastic or glassbacks. Also fairly produced, but not as ugly or plastic-y as a fairphone.


swagdragonwolf

How about an Iphone mini /s


the_edgy_avocado

If you truly hate both OSs then you could go for a niche linux phone, but better if you shop around for a nice android os, they vary a lot. I love motorola's because its close to stock android with zero bloat ware, but has a couple of really useful features like twist phone for camera and shake it for flashlight to turn on


HelloPipl

Buy Pixel 5 and install Graphene OS, Linux phones are not really there yet. They need a lot of developers. Unfortunately Open source doesn't pay the bills :(


don_cornichon

Why pixel 5? Size? I'd prefer a fairphone if they weren't so unbelieavably ugly and plastic-y. Ah I forgot, no plastic or glassback cases would be great. I want aluminum. Basically, in a perfect world, I'd like the HTC M8 in gunmetal grey, but with modern hardware and an open system where you can replace and upgrade parts like wit the fairphone (and also at least somewhat fairly produced would be massively preferable). I'm looking into graphene now.


HelloPipl

>Why pixel 5? No specific reason it's just that Pixel line up and 3 other devices have official official pre-built Graphene OS support according to their website but if you have any device you have to do some tinkering to get it working on a device. >I want aluminum. Pixel lineup has aluminium back.


don_cornichon

Huh, the pixel I looked at (I think 3 or 4 because it was a good size for me) had a plastic case. Anyway, I already bought a cheap, older Nokia as an interim solution because I couldn't get excited about any current flagship phones. I didn't *want* any of them (not even for free. I'd prefer a free battery repair on my HTC10).


HelloPipl

Yes that's actually a good idea. Getting reparable devices these days is either very difficult or almost impossible.


BoonTobias

I have lg velvet and I have no complaints minus the sealed battery


KaitenRS

I used to shit on Apple like a classic Android user but ever since I bought AAPL stock ive been shilling lol. You were right all along Laura, iPhones are the best. Please buy them every year :)


verified_potato

This is the way


lightbulb_butt

Isn't this just like standard oil owning the whole supply chain?


thebabaghanoush

I've thought this has been the best comparison for the last couple years. The big tech companies all own the means of doing business now. You can't make money without paying some kind of toll to at least one of them.


Guac_in_my_rarri

Tech is a bit different than oil. I don't think apple owns their manufacturing though.


argote

They have so much leverage over the suppliers and companies they outsource manufacturing to that they effectively do.


Guac_in_my_rarri

Owning their manufacturing and leverage over them is different. I'd argue leverage is better because you don't cover certain costs, the manufacturer does.


MechCADdie

They are starting to


Zip2kx

only dumb people believed apple did this to protect privacy. now you will get ads from apple where you have pre-selected personlised ads when you create your apple id och update your ios. I own all three stock so changes might even out but also the industry is moving towards APIs instead of cookies so the battle is far from won.


Faithlessness08

Can you explain the difference between API and cookies?


mmspero

Privacy preserving APIs place users into large-ish cohorts of users with similar browsing history so instead of advertisers knowing your exact browsing history they just know your cohort, but can still serve relevant ads.


MartialFur

You can do that with cookies too. That's not the point of APIs.


wifflebb

I assume you’re talking about FLOCs? That’s the only API I know of and I wouldn’t say the industry is agreed on that as the direction of advertising at all.


Kolada

To my knowledge that's just what Google is doing. Which to be fair makes up a pretty big chunk. But I haven't heard anyone else's plan to keep ad efficiency up in a cookieless world. They better have one though because it's coming soon


Faithlessness08

That sounds fairly reasonable to me. So they can get their ads and are privacy is somewhat protected


Zip2kx

Sorry for the late reply. im not an expert or know all the details but in short it's a) an attempt to move away from storing cookies on a thirdparty server (e.g. facebooks server) and thus letting companies having a lot of private information about you and in theory being able to pinpoint your precise machine & b) making information more protected and anonymous. Basically your information, stored on your own machine, is mixed up with thousands of others and then sent to the data owner (e.g. google or facebook), thus advertiser can target masses of behaviours of people. In practice this is kind of how the current ad systems work but in theory you could send an ad specifically to a specific user. For instance up until 2-3 years ago you could upload a list of very few emails to facebook and then target them. you can still upload lists but facebook now has a minimum of 250 adresses (might be lower, been a while since i did it) and google has 10k limit. Companies like FB and google are not dumb, they know the industry was too aggressive and public sentiment towards cookies is horrible, gdpr didnt help. They are all working on alternatives and that's what i meant with APis. The future is going to be services like google getting your behavior information scrambled with thousands of similar people and letting AI extrapolate it to people that in theory are like you. So if you buy a game, the AI will find similar people to receive video game advertising without collecting private information. The cookie isnt dead yet and tech needs to catch up and there are concerns that only big actors like google, facebook etc will be able to do it at a scale but no doubt it's the future.


jaymef

Right just like they dropped the charger out of the box to “save” the environment


thurst777

This could be great for apple. Don't like or use iPhones anymore because of the cost. But I, and other, may consider it again for the greater privacy. It seems like more people have stopped using iphone for other devices. I think this will hurt FB and other more then it will help apple thought. They just don't have enough advertising spots to make it huge in the sector, imo, they should focus more on getting there sales and market share up again. Preferably through lower prices and greater privacy. If not I'll buy a Linux phone next.


hichkim

People keep bringing up the cost, but Samsung costs the same or a little lower . With iPhone you get the quality , and mostly the charge lasts longer than any other phones out there. It’s super simple to use with great UI. iPhone is much safer than other phones , more private and lasts longer. So it’s definitely worth the price . Just because you don’t have it or use doesn’t make it a shitty product . It’s also funny some say “don’t like the product , but I have this much of AAPL stocks “ which is quite funny since you buy the stock because you appreciate what Apple does and how great their products are and see that they have a future .


thurst777

Well I never said it was shitty. I use android and not Samsung. So depending where you look, apple and Samsung make up about 60-70% of the phones used. Typically apple has a bit larger of that share. The quality to the price is debatable, just as the charge holding. Android UI is also very easy, it just takes a little adapting from iPhone usage. I used to use iPhones but after NEEDING to upgrade every 1.5 -2 years the cost was to much. So now I use a $300-400 android and they last about the same length or longer and have all the same features, with similar or better battery life. Apple has a few phones but they are all very pricey, typically. Samsung has several phones with a range of prices. Are iPhones safer? That is also debatable. All iPhonss use the same iso. Androids have several different iso versions, so to target an android you have to target that version. To target an iPhone you just have to target that singular iso. Now the new iPhone privacy seems like it will increase privacy but not security specifically. Also, I may be better to use the product of the company you invest in. But my personal opinion of the product isn't always reflective of the user base. My investment in them reflects the companies quality not a specific product they make as the make lots of stuff. But I also don't own any of apple. I may look in to them more now though.


Gangy1

Almost added even more at $116 and am regretting listening to the $86 bears.


gudmar

So the App Store will now become the Ad store?


Historical-Egg3243

lol called it. Apple: facebooking is stealing your data! we're gonna stop them Also apple: well actually we just wanted your data all to ourselves.


stanusNat

Oh who would have thought? I though the company that decided for me that I cannot charge my phone and plug in headphones at the same time really wanted to protect my data...


Skullfurious

What even is this headline? If you think that Apple appstore ads are even remotely comparable to Facebook ads I have a bridge to sell you.


AdhesivenessWide2382

Good FB and TWITTER MUST FALL


Aubriz

Yea just blocked them and marked them as spam, no unsubscribe at the bottom of the email.


prenderm

Legit searched for Twitter in the App Store after reading this


doubtfulinspiration

This article smells like biased bullshit


Historical-Egg3243

this whole thing should be totally obvious to anyone who's paying attention. data tracking is too valuable for apple to just throw it away


kautica0

Time to short FB and long AAPL


DeadPrezFolder

Fuck Facebook


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Mr_Frost360

$SPCB I come bearing the gift of the sweet nectar of a poisoned chalice Trojan horse has arrived in Damascus $SPCB is the new normal https://youtu.be/E6FFjmc8YX0


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goosetavio

$2B at 80% margin. Christ


TheJasonSensation

Didn't even mention iphone changes like in title. wtf.


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TheJasonSensation

I interpreted as upgrading phones, like people just decide not to install the app.


little_king7

I'd like to see what sort of advertising they may eventually come out with that's not for promotions of apps, but of websites/brands.


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the_scign

"... hurt Facebook" TAKE MY MONEY!


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Efficient-Gap-2859

Very helpful content, thanks for your sharing. Can you continue to share more detailed information about app title? About Google Play optimization.


LavenderAutist

F Zuck


Bluepass11

Lol