"Players of all spending levels" ... feels kinda weird to read that. I guess this means they know most bundles are too much for regular people.

Of course they know that- the vast vast majority of players wont spend much on the game- its how ftp games work

Holy shit, i just got a SM variant and now I'm getting another one, pretty cool

Low price high value bundle… so they still know how to do them but simply refuse to do them?

They're literally doing it

And that’s literally the point. The latest bundles just were bad and now they are finally doing something buy worthy again.