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novonn

The circle logo is great, but I don’t understand all of the hate for the square logo tbh


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novonn

I agree about the color, but I don’t think the square logo plays into the your stereotypes for men’s clothes - I just think they wanted to differentiate.


stickmonkey123

No they actually said that was their reasoning, the marketing team said that most men associated the circle logo with a “women’s clothing brand”, and so they wanted to add edges to their men’s clothes to differentiate the men’s line and make it look more masculine. But now that a lot of men know that lulu isn’t just a women’s brand, they can safely go back to the circle logo without guys thinking it looks girly


novonn

Ah I see.


THiNKB4UPiNK

Original, hands down. The square logo is just plain stupid. Coming from the marketing world, to me, it has always resembled those situations when you forget to take the crop marks off a print piece.


GURAYGU

... Or when you try to market to a different gender maybe?


SpazticWonder

I like them both and have never really cared which I got.


fAegonTargaryen

Square guy


ireallyhatejunk

Same here. Lol and i never thought of it as random edges. I always saw it as the inversed logo of the circle with the edges filling the negative space in a square icon lol


fAegonTargaryen

Me too! I really don’t see why anyone could dislike the square


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fAegonTargaryen

Precisely! Edit: for the most part, I prefer the stylings in the Lab items anyway. The main men’s line has really been watered down and lots of premium features removed.


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FitterOver40

I prefer original wayyy better.


KDao18

When I bought in to Lululemon, I thought I missed out on the OG imprint. Glad to see it’s back!


FitterOver40

I bought three pairs of Pace Breakers full price and my only wish was that they had the OG logo... no luck, but they are my go to shorts!


ohmaigulai

I honestly like both!


torontowest91

I like the round one. Before I really liked the octagon one but it was much bigger.


TraditionalContest6

square. don't mind both though just annoyed some tops and bottoms will have mismatching logos now


FitterOver40

i'm totally on board with this.


CaptiveH1

New.