I'm sure you know this by now, but...Etsy Ads are shady. Check your stuff, check your charges carefully.
By - brodyqat
If someone comes from offsite ads and views your listing and purchases “within 30 days”, it will charge you the ads fee
*purchases anything*. I had a buyer contact me for an item and we were exchanging mails for a few days then I finally convice him to purchase a completely new thing which i literally just listed especially for him and bam! I get hit w the nasty offsite ad fee, this is such a scam lmao
While I don't *like* it, that is definitely *not* a scam.
They were only talking to you because of the off-site af.
That’s not a scam. The lead entered your sales funnel through the offsite ad.
Omg!!! I thought I was losing my mind. This happened to me too but it was less easy to trace back because I had sold multiple of the product. Glad to know I’m not crazy
Well, the same is written in the Etsy rules, if a buyer enters the site from an external source of advertising, then within 30 days from the seller when making a sale they will take 12 or 15 percent of the sale
Wait, what? Really?
If you promote it somewhere else - where you are likely already getting charged - Etsy will also take 15%?
Yes, 15% after reaching total sales of $ 10,000, the commission is reduced to 12 percent, and VAT tax is also charged on this amount to mine.
It happened to me as well. I created a custom listing for a repeated customer. It was a commission….I lost €20,-
Yeah but I had offsite ads turned off, was the thing.
Did you have them turned off for more than 30 consecutive days when the sale occurred?
Yep. The second they announced offsite ads I turned them off. Months ago.
If someone visited your shop before you turned off ads, then bought something within 30 days of visiting, they still hit you with the fee. Doesn’t matter if you have it turned off at that point.
I’ve had them off for months, since they announced them. And since they refunded me, they were obviously in the wrong. That’s the whole point.
I wish to God that a new Etsy type business opens up with decent fees. Would serve their greedy butts right it they lost a ton of sellers.
Yea that would be great, another option
For actual hand made things, not things mass produced, sold super cheap, buy people running adds constantly. 😅
That too!!! I saw some Opi nail polish being sold and that is neither handmade and I doubt 20 years old! They are so full of crap!!!
And now if you don’t offer free shipping your stuff goes to the bottom of the listings. Grrrrr!!!
Arg the shipping gets me.
I'm in Australia, so even a little package is $26 to American or Europe which is where I most of my things go (which is not that much tbh).
It said 'if you in American and offer free US shipping, your listing will be shown first before paid shipping.' But I'm pretty sure it still doesn't show me. At least not to people overseas. I already don't charge as much as I should, got the amount of time I spend on thing - after their fee, (especially if they take 15% on anything with advising!), if I offered free shipping, there's almost no point in selling anything 😞
It's such a shame, I can't understand why they are doing things like these. It feels like it contradicts the whole point of what Etsy started for.
Scarlett, I agree. Charging more for the item has so many problems to start with. For example, if 5 other people selling a similar item cheaper, they will not buy ours.
People usually ask me for a discount so I offer 10% if I have had my item for a long time. It ends up just eating all the profit.
If you ask me - it’s greed, pure and simple.
I feel as if Etsy has just (all in all) become pretty shady to operate your online selling through. Mainly because of those ads. The fact that you can't actually contact anyone really puts me off.
I have a quick chat box on my dashboard to talk to someone if I need to
Etsy ads are a complete joke. Spend $50 to make $30 in sales. eBay and Amazon ads actually make my business money.
Becuase ebay only charges you a commission after a sale, they don’t just take your money and be like “dude trust me, I already did the work promoting your stuff”
I typically spend $200-300/month for $1000-1500 in sales from Etsy Ads. This is May and June, before I paused it for vacation a few days ago:
If nobody made money from them, nobody would be using them, yet you see ads on almost every page of every search.
Your ad spend is 20% of your gross.
If your items sell for around $25, Etsy cc and sales fees come to ~10%.
That's 30% off the top before shipping, packaging, cost of goods sold, moldy rations for child labor etc.
People do lots of stupid stuff ... you have seen the news sometime in the past 50 years, right ;-) Whether this is stupid or not *depends* on the seller's product and situation. That ROI may workout fine for your product and situation, but that would be too big a bite for some. The cost of materials and equipment and however one values their time varies a lot across sellers.
No small consideration is that not all products/categories/niches benefit to the same degree from ads. It is the sales boost above organic baseline that matters, as that is all that was gained from the ad spend, so assign the full cost of the ads to the marginal sales increase. For more unique products with less direct competition, ads are a waste of money, as you will be right there in the search results regardless. For low-cost, low-labor products in a crowded competitive category/niche, ads probably make a lot of sense.
I make around 8k a month off my AMZ ad sales, and another 3.5 on EBay. My ACOS for Etsy is *wildly* higher than what it is for AMZ. So I guess YMMV.
You’re the first person I’ve ever heard from that likes Etsy ads, as most see them as amateur hour compared to the options and control available on other channels. The hands off dollars per day approach is silly to me, I can’t do anything with that but pray lol. Turned them off completely.
I spend 45 make 100 to 200 with the rare month flopping and earning less than 45 and the other rare month earning much much more from a large sale
It sucks but to be fair their SEO can't be beat. I am number 1 on google for many products in both images and shopping. How much would that cost me otherwise?
Less. And better.
I have a Google ads account (which I would not waste on sending people to an Etsy shop). You have total control over what keywords you want to use and how much you want to bid for each one and lots more professional-level ad features. Etsy Offsite Ads just pull stuff from your listing and throw it at Google, a stupid waste of the potential.
Hmm, that may work in low tier markets but my ads were graded as "E" on Erank (I just started with them) but yet my pics and ads are number 1 on google. They are ranked higher than 1st Dibs and Chairish ads as far as visibility and it costs $500 a month plus 18% to sell on 1st Dibs vs $12 and 15% on Etsy. Google ads just quoted me as $2900 to manually bid to get into the position I am already in for the Mid Century Modern category using my own website. Also it is unknown how fast that budget would be depleted as well.
I'm on Etsy because people come there to search for things to buy. That's why I'm willing to pay ~10% of each sale to Etsy. If I'm going to pay for ads on the open internet to drive traffic to my products, I'm going to pay to drive that traffic to my own URL where I own the customers and Etsy does not get a share of the sales $ ... and where Etsy's bot can't have a brain fart and randomly fire me.
When I did Google ads for my own URL, I didn't get quotes of $X spend for Y result from some app or sales team. That's all crack speculation anyway. I setup some ads for specific products and tweaked them for better results. It is work, and takes time to learn, and I don't pretend to be a genius at it. I am not. Erank, pee rank. What matters is whether people buy. To fairly evaluate your placement in search results of *any* platform, you need to appear to be a random person who has never shown an interest in the item before--in other words, not you. Google is pretty sophisticated about knowing it is you. Try Googling using a public computer, like at a library, and see how that compares to using your own computer. There are optional "modes" in most browsers these days that are supposed to hide your identity, but I wouldn't trust that to actually work when it comes to the CIA or Google ;-)
For most marketplaces like Etsy, when you spend your hard-earned bucks to promote your specific product you're obviously promoting Etsy as well and their competing products to yours which they merrily display at the bottom of YOUR product listing page. Therefore Etsy's conversion ratio on YOUR AD EXPENDITURE rewards them much more than you and reduces your sales conversions %s, no matter where you spend your ad money. It's the perfect marketing model, but mainly for Etsy by far.
With 200,000,000 visitors a month one wonders why you'd have to advertise at all, but top sellers will always dominate on-site search so most listings get buried and produce no sales. Take some solace in the fact that's it's the same at RedBubble and TeePublic where 3.7% of designers make up 80% of their sales.
Now with Google and Shopify teaming up watch how it affects marketplaces like Etsy.
A big change is coming.
Yes, 100% spot-on that Etsy is the winner, as the ads get people to Etsy.
Truth is, Etsy always did the Offsite Ad buys, they just paid for it out of their own pocket (the regular sales fees we were already paying). Even when it was "free" there was an option to turn it on or turn it off, and I turned it off. Why? Because I didn't want my Etsy shop competing against ads for my own URL. Now if you crack $10K you've no choice but to pay to compete against yourself. It is a bullshit move on their part, predatory. But there is a seemingly endless supply of fresh meat signing up for Etsy shops, so always more prey to eat.
We used Google ads for our website only to see our entire budget wasted by bots from competitors. Have not tried it since
Yeah, it can be like that. But buying Google ads via Etsy with no control over anything is not the way to get better results.
Another thing is if you create a new listing - be sure to turn off the ads at the bottom of the page before you publish. I don’t know when they added that feature but it totally caught me by surprise when I found out I was paying $2 for ads for two weeks. It was a really busy period and I thought I had all the ads turned off for my entire shop! It did bring me one sale so i wasn’t completely ripped off but the “opt in” feature certainly left a bad taste in my mouth.
Wow TIL. Fuck this.
I wish I could turn them off, but I sell too much so that's not an option. Had a buyer I was talking to on eBay suddenly buy the item on Etsy because "i found it cheaper on google", and the thing is, it was the exact price, one was just on eBay UK (GBP) the other on Etsy (USD). Just in his mind, the dollar was cheaper.
I stopped using both because I found that I was losing large amounts of money on orders and couldn't really figure out where it went. I looked through all the charges, and I couldn't really figure out what was going on. I turned off offsite and onsite ads and it stopped 🧐🤔
Was there a reporter looking into excessive and scammy fees?
I don't know if someone has commented this already regarding the item that appears as sold in your ad stats - it doesn't mean that that particular item has been sold, but that someone clicked on that ad and purchased something else from your shop. So the ad did give you a sale, only not of that item.
It would be great if they could show this information in a different way to not cause confusion - I was also super confused the first time it happened, then figured it out when other sales like this came.
Oh, seriously? Weird! At least in my on-site ads, it’s showing the item as actually sold, as in I got revenue from the sale (which isn’t the case) And then there’s another item in my shop that’s REALLY sold, and showing revenue from that also (which is a fact).
So I honestly don’t see how that could be correct, at least from the perspective of them telling me I has two things sell when it was only one.
Oh, then that does seem odd if it doesn't add up. In my case I realised something like this was happening because on my ad stats it showed me I had made a sale for an item and the revenue generated was much higher than the cost of that item in particular, and when I checked my sales I saw an item for that particular revenue had indeed been sold. That's when I put two and two together, but maybe I could be wrong.
In any case, it does seem shady regardless of what's going on :(
I have used them several times, let the run for 10 days, then selected items in shop to advertise.. IMO its a no win for shop owners. Some may have them and their doing extremely well, one lady I know says her are 100.00 per day-- but she never hits that amount she says. Personally I am finding a few FB ads and Instagram ads in a local search is proving better. Around Christmas I used Pinterest for high value items (art & glass) was please.
I am also will to admit that I am not the savy social media & marketing person so that this with a grain of salt.
I think that once you hit a sales threshold, you can’t opt out of off-site ads, though. And TBH I would opt out if I knew how, because it feels like a huge rip-off whenever a sale is generated through it.
Click Settings | Offsite Ads
That will open a page where you have to tell them to turn it off several times.
Here's a quote from the Etsy page in regards to offsite ads. Just to clear this up:
>We’ll take a look at your sales each month. Once you’ve made more than $10,000 USD in a 365 day period, you’ll be required to participate in Offsite Ads.
If you've made that amount, you're *required* to participate. You're automatically enrolled and there's no opting out. I really have no need for it and it feels like just another tax.
Yes, I am aware of that. From your post I assumed you were not above the threshold.
That’s why I have six shops.
How do you turn those off. I was totally blindsided by an ad charge. When I looked it up Etsy said something about after 365 days if you have under $10,000 in sales you can opt out.
I feel scammed because no where in the charges notification does it say anything about that. I feel like it's against the law not to tell ppl about all fees they will charge.
I just opened my shop and this was really disappointing.
Click **Settings | Offsite Ads**
That will open a page where you have to tell them to turn it off several times.
You read that other bit wrong. You can turn it off right now, and should. If your sales go over $10,000 they don't let you turn it off.
You 100% can see ad fees in your breakdown
I had Etsy ads on for the last 60 days and did not get any orders from them (I do make sales they are just not from ads) so to me it’s kinda pointless as I waisted money on something that Didn’t even make me one sale
The whole company is getting shadier each day frankly. In practically every regard.